Monday, 15 August 2005

Inventory Control

It seems like that Stock Control is a less relevant search phrase in the USA than in the UK. In the USA, Inventory Control is the more prevalnet word.

Yet inventory, as a definition, is not accurate as regards stock for sale, for it also covers items which are not for sale, such as fixtures, equipment for operation of business.

Also I find that Supply Chain Management is also a phrase often used, yet most Stock Control programs are not merely that, for they also tend to encompass other aspects of the business, although, loosely, it could fit in that category, as a business owner is supplying his customer, as his supplier is catering for his stock.

Business Management System Software is te phrase I tend to rely upon to describe our software, as the system is intended to manage many aspects of a business, but this is not quite an ERP, as I don't feel that we cover all the areas a typical ERP system would.

However, our software has some aspect within which can be attributed as one of these types of software systems, so I do not discount their mention in our literature, plus it helps the search engines to see our relevance as a total Business Management software system provider.

Friday, 29 July 2005

Networked Stock Control & Sales Management

Our product range now consists of two stand alone, single user systems, Rightcontrol Lite and Rightcontrol PRO, and our multi-user PRO Workgroup Edition.

With the same technologies and business management features as PRO, the WorkGroup version allows up to 5 users to concurrently use the system, to control stock with barcoding, make sales & invoices and despatches from the warehouse.

The pricing of the PRO version is GBP 20 and the WorkGroup version costs GBP 50.

Many other systems at this price point do not allow for cross network usage, but Rightcontrol offers ease of use and advanced controls for small business owners looking to expand from single user operation.

http://www.losoftware.co.uk

Thursday, 28 July 2005

Stock Control & Google's fickle game

So after a couple of weeks of relegation to page 2, we appeared, once again, on page 1, SERP 9.

It seems either we were worried over nothing and Googlebot was just taking its time crawling our links and adjusting our relevancy, or the small changes we made to the website brought us back to our familiar position on Page 1.

Although we only made tiny changes to the index page (we added a brief news item of our latest feature, part factoring), it seems that making these frequent changes keeps our website considered 'fresh'.

We also made some small changes to other pages on the site, and also made another round of link building, so our link presence should increase over the course of the next few weeks and months.

I think a continuing link building strategy and constant addition of relevant and useful content will at least keep us on our 1st page position, if not improve our SERPs overall. There is no shortcut to making a relevant and useful site, so a steady clean strategy and a bucket of patience is what keeps a website's SERP and relevancy up.

Toodles

Wednesday, 20 July 2005

Google Hates Us!

Oh Woe!

Well, as with most website owners, we enjoyed a few months of glory on the first page, then were relegated back to the lower stratas of the search engine continuum.

What did we do wrong?

Well, all I can think of is nothing, quite literally!

We did very little changes to the website over the last month, merely adding a comparison matrix of our Stock Control software products, updated some of the support pages and made some changes to the product descriptions, but on the whole, we did not add or modify much of the text, nor did we go out to increase our link tally.

Perhaps this is where we went wrong and let our SERPs status slip from 9th on first page to 14th for "Stock Control Software".

Well let me tell you, I wouldn't stand for that, so we are going to keep on the rampage on building links and writing articles, as well as keep on improving and modifying our site, which is apparantly the best way to increase a website's SERPs.

More as we go on....

Thursday, 23 June 2005

Website Monitoring

With all the recent work we've been doing to our Stock Control System websites, its easy to forget that you need to monitor the changes and the effects of modifications etc.

Most webhosts provide statistics for your website, but unfortunately, ours doesn't!
So, we turned to a third party website statistic program, namely StatCounter.

StatCounter provides us with all the information we need and information we didn't know we needed, like visitor paths, visitor activity, IP addresses, visit lengths and much much more.

It allows us to monitor where visitors came from, from which referer they came through and how long they stayed and which pages interested them the most.

This helps to give us feedback on which pages seemed to be popular and those pages which were not, and so we can address the issues of making certain pages more prevalent to access, or follow a good format and apply it to other pages.

Now we are hitting on most of the major search engines in the top results, I don't have to check our SERPs every day, but I like to check the stats every morning to see how visitors are using our site.

Statistics help to make your site better, helps you address problem areas and should be an important part of any website marketing strategy.

StatCounter, it's free, and it works!

Monday, 6 June 2005

PAGE 1 Google - Stock Control Software

Yes, we are on page 1, SERP 10, Google UK for Stock Control Software, and other various phrases!

I think we were fortunate that our re-developed website only sat in the sandbox for a couple of months, as we had the domain registered and submitted two years ago, thus lowering the time spent in Google limbo.

And it's true, as soon as we were on the second page since last week, we have had increased hit rates and increasingly more from Google, which is great news.

Anyone who is still waiting in the sandbox shouldn't fret, as long as their website is search engine clean, informative and relevant to topic, it will get up there with the everyone else.

Thursday, 26 May 2005

Google me - I love it!

Well, after two to three months of SEO work and expanding our site with articles, product information and bigging it up on other websites, we're on the second page on Google uk for the search term 'Stock Control Software'.

Basically, I think the work we've done with article building, forum writing and generally making a more expansive, informative site has really buoyed us up from nowhere.
As we still have a very long way to go regards the site, we can only get better as we improve our web presence and get to page 1 and play with the big boys.

We followed lots of SEO tips and advice, and made sure our site is search engine friendly and clean, and writing informative pages about our products, which is pretty much the best advice I can give for someone trying to get up there on Google.

See you on the first page....

Thursday, 5 May 2005

Stock Control SERPs

Search Engine Results Pages!

Anyone working on SEO knows that SERPs is important.
Search the phrase 'Stock Control' on Google and it will return about 32 million pages.

Unfortunately, we are nowhere near the first page!
Now, we are on MSN's SERP 1, in most combinations of Stock Control phrases, but nowhere to be seen on Yahoo or Google.

A lot of SEO engineers say that inclusion with Yahoo's directory pretty much sorts that out on Yahoo, but Google is a much tougher nut to crack, and I think we have to mature our site more to get there.

What I mean is we need to increase the size of the site with relevant content, and have been around for a while. Now, although our site has been around for nearly three years, the major changes we have made might not register with Google for a while, and certainly the Google Algorithm dance is still not liking how recent our links are, not to mention the possiblity that portal sites are actually dragging us down, though we are not entirely sure.

Well, we'll see, as we can compare and contrast for when we change that site.

Toodles

Friday, 29 April 2005

Choosing an Inventory System

Inventory system software are numerous in this day and age, which is a testament to their importance in everyday business. Operating a product based sales model without an inventory system is business suicide, and most small businesses start with very simple inventory management, be it a paper-based system, spreadsheets or even a home built database system.

Owners of Small Business startups can seldom afford to pay for even a simple inventory system, and even a very basic spreadsheet package can cost several hundreds of pounds or dollars to have developed, or, if you are creating it yourself, the time involved doing so is valuable time that should be spent working on building the business.

Too many small businesses will try to make do without adequate inventory management but all too often this can create unforeseen problems further down the business life cycle, like losing track of product inventory, problems locating inventory and even being taken advantage of by unscrupulous customers returning re-labled goods that may not even have been an original sale, a not uncommon scenario, as several of our Inventory System clients have encountered, though, happily, our software caught these discrepancies.

Another factor that puts off too many small business owners in purchasing business software tools is the question of suitability to their organisation.
Does it do everything you need it to do?
Is there ability to upgrade if and when you expand your business?
Is there integration across the organisation's departments?

Not every Inventory System will do what you require, but many will be developed with an end user market in mind, so it's a matter of finding the right system for your industry needs. When you have several inventory systems to compare, you can utilize the 80/20 rule if you wish to conserve costs, that being if a business tool performs at least 80% of the functions you require and costs 20% of one which does 110% of what you need (the 10% being extra bells and whistles), then a reasonable choice would be the less expensive system.

That being said, starting with the right foot first can be the best attitude to business tool selection, and those small business owners who are willing to invest in an inventory management system that meets every one of their requirements at a reasonable cost can alleviate their inventory worries from the outset, freeing up time and manpower resources.

Upgradeablity for expansion of the business is also a major concern with many small business owners who think ahead and plan for tomorrow through action today, so every business owner must bear in mind that an Inventory System that meets their requirements today might not be suitable in a year or two year's time. Switching inventory management systems can be huge organisational nightmare and if the system you pick for today's climate is not expandable for tomorrow, then the process of searching and comparing will only add to the burden of business process changes.

In order for an integrated system to perform adequately across an organisation, each department must be able to access the relevant information they require to operate, with real time, live updating across all departments so the organisation operates as a unified whole. An integrated Inventory System must be able to provide more than just inventory control, but other business management features should be incorporated, like sales order and invoice generation, goods inwards and goods outwards and other features like contact management and accounting or integration with your chosen accounting package.

Choose an inventory system to suit your business.

Monday, 18 April 2005

Inventory Management

So was looking at good keywords and phrases, and, although we are on the first page of MSN if you search stock control software, or system, Inventory software is more elusive, with a fourth of fifth page result.

Now I checked with the Overture keyword checker and Inventory as a keyword search is much more prevalent than stock control.

So now I'm thinking I should optimise our keywords on the site and any further links with the keyword Inventory.

To further enforce this, I shall look for sites about Inventory Management that will reciprocate links, as I only did this for sites found under Stock Control before now.

Other things to do, make portals to our main site, each portal consisting of one page with a targeted keyphrase prevalent in that page, with each page targeted with a different keyword/s or phrase.

Meanwhile, if you need FREE but functional stock control software, try Rightcontrol Lite

Toodles

Thursday, 14 April 2005

Stock Control Software - MSN says we EXIST!

So came into work on Tuesday and did the usual Link popularity checker, to find in great shock and surprise that our links on MSN had tumbled from over 70 to 10!

I verified this with the search and yes, we only had 10 links present on MSN!

Then I did a test on MSN.co.uk searching for "Stock Control Software", and lo and behold, we popped in 3rd place on the first page!

That was a much nicer surprise and so I replicated the search on MSN.com and we arrive at 6th place on the first page. A similar placing occurs when I use the search phrase "stock control system".

So, the way I see it, all the hard work finding free links and vetting quality relevant links has raised our profile from no-where to 3rd out of over 2 million pages!

This is good for company morale and we high five'd till our hands hurt! :-)

A new strategy for marketing and sales we've been using is the network of software resellers, like Download.com and CNET sister sites, and Share-IT and affiliate sites.

Software resellers which are internet based are great for companies who do not have the advertising and marketing budget of the big players, and for very little cost, you get loads of exposure, although it was a headache to set up, requiring a Bachelor degree in Website Form Completion to use!

Because of our low marketing and advertising budget, we have scoured the Earth for the best way to promote our products in the highly saturated Stock Control system market, and we feel that having the product range that we have, ranging from Home Business to Enterprise scale applications, we are covering as many bases as we can.

Our limited budget makes us much more willing to try new and novel ways to market and advertise, like this Weblog for example, like the articles I write in various Small Business Community Forums.

Did I mention we now offer Rightcontrol Lite, a FREE, simple to use, integrated Business Management System? Now no home business has an excuse not to have stock control software!

Toodle pip!

Wednesday, 6 April 2005

Stock Control - a saturated keyphrase

Keyphrases and Keywords is the accepted standard of web marketing life, and has become as common as muck. Muck is what some keywords are now, with super high saturation, and super high cost in any search term related advertising.

"Stock Control" and "Inventory Management" are the two key terms I am most interested in (of course - dur!) and these two terms can cost up to 5 GBP on Overture or AdWords.

So, one must think cleverly, and use these phrases in more targeted advertising, with the use of additional search words, such as adding System to either phrase (which is still a very expensive keyphrase). Further, you can add more precise terms, like putting the region you are based, ie "Stock Control System Manchester UK", so you capture your local market too.

A broad phrase is only good if you can afford to give away expensive clicks with no ROI, or willing to settle for a lower position on the advert banner. So effective keyphrasing must be able to reach the top of the advert board and cost less per click.

Some other variants to try are spelling mistakes which throws up a few occasionally, like "stok" or "stokk" etc.

J

Inventory Management - A Saturated Market

Inventory Management Systems and Stock Control software in general is a very highly saturated market, with hundreds of software houses producing sophisticated systems for all types of industry.

This is how the small software house can be a key niche player in the market, by specialising and targeting certain industries, rather than try to be a swiss army knife program.

A solid functional system is the basis of good stock control, with a simply laid out, well designed interface, which eases the learning curve for new users. Then one must look at the target user, to add further precision in the marketplace.

Split the target end user into groups of user level and computer competence, and design for that level of computer literacy. It is reasonable to assume that most people working in the stock warehouse or sales office of a retail or wholesale distribution business are fairly IT literate, and know their way around a keyboard and mouse, but even then, one should design and cater for the lowest level of competency.

Information Technology should be ubiquitous, much as the mobile cellphone is becoming, and so this simple phrase should be the motto running in the heads of all software engineers. Make it easy to use, so that every one can use it.

So the Rightcontrol Stock Control Business Management software was designed with low IT literacy in mind, although many functions are for the more experienced computer user, the daily tasks of stock purchase, entry, sales, despatching and invoicing are made to be simple to use, and with lowered times of competency by design.

Reason? We saw that many office users, salespeople, warehouse staff and other operational job roles, did not require or have to use IT equipment, any more than a cursory check of email and the web. So their user experience was limited to email programs, browsers and, usually, games. So when introducing a new Stock Control system, it had to be logical and easy to learn & use.

Also, by initially targeting specific industry niches, it benefitted our target customer by recognising and meeting those needs of that particular industry, so new customers could find all they need straight out of the box, and take control of their inventory problems.

Although we have changed our off-the-shelf package, it is still aimed at the retail or wholsale distributor, taking sales over the phone, email or web, with the occasional walk in customer. The system is set up in such a way that the goods out/despatch is central to operation, so, unlike an EPOS system, it is based on the gereration of a Sales Order, or a Pro-Forma invoice, rather than scan out operation at a till like a supermarket, though we also have scan out capability for faster sales order generation.

For more information on Stock Control and Business Management software, visit http://www.losoftware.co.uk

J

Wednesday, 23 March 2005

Stock Control for FREE?

Can Stock Control be free?

Of course it can't! It costs time, effort AND money!
But at least we can eliminate some of the cost.

"HOW?" I hear you shout!

Well, we are about to offer Rightcontrol Lite, a fully functional Business Management Software System, with Inventory Tracking tools, Sales Order Invoicing, Warehouse and Contact management, all integrated in one package for FREE!

Basically a pared down version of our Standard single user system, which will now be branded Rightcontrol Pro, which will cost £20 GBP to unlock the richer features which are locked out in Rightcontrol Lite.

So, Stock Control for completely FREE!

Watch out for the update when it launches!

Jay - FREE Stock Control Software

Monday, 21 March 2005

TIPS: Small Business Software

Some tips to improve the operation of your Small Business.

Note: Most tips apply to all businesses, but some may be regional

SMARTSTAMP:
This is a lovely service provided by the UK's Royal Mail service, issuer of British stamps. SmartStamp allows a small business owner to have personalised stamps, without the cost of mail franking or prepaid business mail.
The software and service allows you to print 2D stamps printed directly from your own printer to the envelopes of your choice, with the option to include your company logo, branding or any little marketing strap line you care to use.
It costs £5 a month, but it saves time walking to & from and queuing in the post office, and you can make all the standard types of paid delivery, 1st class post, 2nd class, Special Delivery etc.

Need a Fax Machine? Already got a PC? Then you need nothing else!
There are loads of PC fax software around, one of the most popular being WinFax.
However, I found WinFax to be a little too complicated to learn and use quickly, as well as slow to boot etc.
We looked around and found VentaFax, a fax and answering machine in one piece of software, so, not only is it fax software, but also records messages for when you are out of office. You can record or use any soundbite as your answering machine message, and it can automatically determine whether the call is voice or data. All your Faxes and messages can be saved and checked over and over, and gives you the control whether to accept fax calls in from known spamfaxers. The paid for version had less restrictions, but the shareware unpaid version is still full of very useful features, but for $35 (currently about £20) its cheaper to buy and costs less on ink ribbons than a fax machine! Just print any fax you require from your own printer.

Toodles,
Jay - www.losoftware.co.uk

A new way to control stock (OR Little things and Big things)

So Rightcontrol -- what's it all about?
Rightcontrol was developed originally as a bespoke engine and based on our first client's operation, an Apple equipment supplier and authorised repair engineers to trade and retail, stock also consisting of refurbished non-Apple equipment.

That equipment would be ordered in from various suppliers around the world, and when it arrived, stock would be taken to engineering to audit its condition. This audit would be stored on the Rightcontrol inventory system so the report could be read by Sales people to see what they are selling.

Initially, we set unique ID and printed barcodes to assign onto each peice of equipment, but susbsequent clients also had stock consisting of new items.
We decided that some new items were of less significance compared to a larger item, which needed individual tracking, like an expensive laptop compared with a PCMCIA Network card. The network card was easily replaceable in the event of a return, but the laptop would need re-auditing and perhaps replacement with another similar item.

So we conjectured that stock line storage would happen in two ways:
1) Single Tracked Items - Any items which required to be individually tracked, like a laptop pc, or a widescreen television, or a car etc
2) Multiple-Items - repeat items like a can of beans, a PC mouse or a bag of bolts, could be tracked using their batch code, or by the use of a collective ID code, usually a manufacturer's barcode will do.

Items singularly tracked are normally items you would need to keep track of its history more so than items which are subsidiary or accessories. This simplified the stock entry process so that 100 pcs of KB/Mouse can be entered in seconds. Singular stock entry is still a rapid input process, as most of the information is held in the purchase order pertaining to said stock, so only the audit of the item, or entry of individual serial numbers, would be required.

Using this process we can keep a much more accurate account of what has happened to an individual item to track its history, keeping an internal account of processes it has been through, such as Sales Orders, Returns, Repairs etc. but does not require record keeping of items which are not worth the bother of tracking, like a three-pin pc cable.

Traditional accounting systems tended to lack this ability, grouping stock into collective item lines with no possibility of identifying individual items.
Admittedly, our system does not include advanced accounting features, as we were not about to rewrite the wheel program; SAGE, QuickBooks and MYOB all provide excellent tools for accounting and sales/purchase ledgers, but all had less than adequate Stock Control or live stock to sales order features, so we included the ability to import and export data into Comma Seperated Value files (CSVs).

Our software evolves all the time and we are a fast, flexible company, and we like existing clients making suggestions for features they'd like to see, or functionality they find beneficial to their particular working environment, so we can include and expand our feature list. Sometimes customisation costs, but we pride ourselves in providing a correct solution to our clients, and allow them to improve their own business workflow, without the software being a hindrance.

Software which complements your business is only good for your business.

Jay - Inventory and Sales Management Software

Friday, 18 March 2005

Hey WebCrawler!

Ever searched tinterweb on Stock Control?
It's a minefield of millions of pages and getting bigger and bigger.

Adwords? You gotta love em!
The main competitors are Orderwise and BCPSoftware, with some others coming up close behind, but these two are the targets to aim at. They both have sponsored link presence, and BCPSoftware is very high on Google's searches, though arguably, our software is as good as or better (though I'm biased!).

It galls me that three years ago we didn't get this website working for us and by now, we would be up there with the best players, and playing catch up is no fun.

Also, one of the best ways of adding good page link counts is to target links that are highly relevant such as InventoryOps, which is about Stock Control, or Inventory Management & Supply Chain as the US call it. Linking to complementary sites is an excellent way to increase your page link status as relevancy adds link points.

Anyway, Weblogging is meant to be a good marketing tool for search engines to crawl, but you must make it relevant to what you want to advertise. Also sites which overly bling one site does not particularly work either, so no point writing huge articles with hundreds of links to the site you want to big up, as search engine algorithms will disregard multiple links, and possibly penalize you for it!

Jay - http://www.losoftware.com
Next - More on Inventory and Stock Control

A nearly new beginning

So its March already, 2005, and we're still thinking its just gone new year.
How quickly time moves on when you are desparate for it?

The last three years had been full of ups and downs, sideways, roundabouts and a few dead ends. Fortunately, this time we were given we did use productively to a fair amount, with some late nights and frantic days of work, and some days of laziness in the infrequent good weather. My name is Jay and this is my story.

I'm sat in my office talking to my laptop, the sun is attempting to poke its head through the murk that is called Manchester, but the canopy is still too heavy, until the afternoon when the clouds drop off and let a few rays of sun stroke our grey city.

For a couple of years I've looked at this view, laptop, wall, desk covered in paper with barely legible scribbling and post-its reminding me of some nugget of pertinent information I'll probably dismiss.

And The Program.

The Program has been in development for three long years, a fact not lost on any of us. Its been through the hell stage of constant bugs, errors, incorrect network infrastructures, call outs on weekends, week trips away to install at a clients, mad rushes at night to fix a glaring error and numerous changes and modifications at the behest of clients.

But now, from the tiny prototype we unleashed onto our first client's server, the continual lessons learnt and changes made as we evolved the product, to the painstaking days of neverending customisation, we finally arrived at something we thought was ready. Ready to take the world by storm!

Or so we thought.

Rightcontrol, will be a revolutionary idea, we said. A Stock Control Business Management system, that lets salesmen sell, warehousemen stock and invoicers invoice, that didn't cost the earth, but that could be changed with ease to match the client's working operations. And the target audience? Small business owners.

We would use the principle of low-price entry to engage the market and win loyalty. Sell a music cd for £30 or £3, and you would expect that the cheaper would sell more.
But one would need to sell 10 of those to make the same amount as the one.
Simple logic.

Furthermore, we figured if we offer an upgrade path from a cheap system to a fully networked, scaleable system, we could pull more interest than only offering a larger more expensive system.

We learnt the hard way that most small business owners are not in the position to pay thousands of pounds for a piece of software, never mind the projected savings in knowing what stock one has - the bottom line is what most small business owners see. When they expand and start seeing the problems of inadequate stock control, only then can they justify the cost of buying stock control software, but one wonders how much bottom line has been lost already from lack of adequate stock information.

Our first client had two directors, one of whom was adamant that he needed stock control, for they had expanded to the point where stock was lying all over the place and there were no formal documents to show their stock levels. The other director didnt really see the need for it, and only cottoned on about a year after it had been installed, when an enterprising customer of theirs tried to fob off some broken laptops to him as an RMA, but on inspection of said machines, using the barcode to check the serial numbers etc, they discovered that said machines had never come from our clients stock at all! The six laptops would have either been fixed or replaced, and unknowlingly would have cost them a huge margin at that, twice the cost of the initial stock control system we made them!

Well, like I said, here we are, three years on, and the latest version of the software is ready, in the two flavours of Single user and Networked versions.

How do we let the world know about it?

Watch this space...