Stock Control & Google's fickle game

So after a couple of weeks of relegation to page 2, we appeared, once again, on page 1, SERP 9.

It seems either we were worried over nothing and Googlebot was just taking its time crawling our links and adjusting our relevancy, or the small changes we made to the website brought us back to our familiar position on Page 1.

Although we only made tiny changes to the index page (we added a brief news item of our latest feature, part factoring), it seems that making these frequent changes keeps our website considered 'fresh'.

We also made some small changes to other pages on the site, and also made another round of link building, so our link presence should increase over the course of the next few weeks and months.

I think a continuing link building strategy and constant addition of relevant and useful content will at least keep us on our 1st page position, if not improve our SERPs overall. There is no shortcut to making a relevant and useful site, so a steady clean strategy and a bucket of patience is what keeps a website's SERP and relevancy up.

Toodles